Why Most Leaders Are Blind to Their Greatest Advantage

Let’s get one thing straight:

The one thing you do better than anyone else? 

You’re probably the last person who can see it.

It’s not because you’re clueless.

It’s because genius is invisible to the person who owns it.

You’ve done it for so long, so naturally, that you assume it’s nothing special.

You dismiss it with lines like “Oh, that’s easy,” or “Everyone does that.”

No, they don’t. 

They can’t. And they never will.

I’ve done over 8,500 Genius Talent Discoveries.

Want to know what’s consistent?

Every single person struggles to name their unteachable talent.

The thing that creates the most leverage in their business - the highest ROI - is usually hiding in plain sight.

The Problem? You Can’t Maximize What You Can’t Name

Most CEOs are scaling blind.

They’re leaning on skill, resiliance, and pattern recognition. But they haven’t unlocked the one thing they do better than anyone else.

Sound familiar?

• You’re solving problems with brute force.

• You’re hiring without knowing your unique leadership edge.

• You’re making decisions without clarity on where your real advantage lives.

And it’s costing you scale, alignment, and energy.

When you’re done reading this, you’ll want to check out The Dark Side of Purpose-Driven Leadership.

Genius Talent Is Your Superpower

Here’s what happens when CEOs uncover their unique Genius Talent:

• They delegate faster, because they know what they should never do again.

• They position themselves to win, because they finally understand their unique edge.

• They start taking on initiatives that take full advantage of their Genius Talent

• They stop burning out, because they focus on what energizes them.

This isn’t personality profiling. You can save that for therapy.

It’s also not about strengths or preferences (boring!)

It’s about discovering the exact thing you were built to do and aligning your work to amplify it.

How Do I Discover My Genius?

1. Get Curious About What Comes Effortlessly
The thing you shrug off as “no big deal” might be your most valuable asset.

2. Stop Looking at Job Titles, Start Looking at Patterns
Your genius isn’t defined by your resume.

It’s found in your behaviors, your decisions, your instincts.

3. Name It. Use It. Build Around It.
Once you can name your Genius Talent, you can restructure your calendar, your team, and your strategy around it.

That’s when scale gets easy (yes, it IS possible!).

Your Genius Talent Is There. You Just Can’t See It Yet.

If you’re building a business without knowing your unique advantage, you’ll probably do just fine.

But you’ll never reach your full potential.

My own Genius Talent?

Creating seemingly impossible outcomes that address multiple and conflicting agendas.

I had no idea it was special until I negotiated a hostage release….for the FBI. That was actually fun, not stressful, as it engaged the one unusual talent I possessed.

It’s why I’ve founded nine companies, and why I now coach CEOs who live in complexity. They have multiple and conflicting agendas—with the BOD, the team, customers, their spouse, and their investors.

Do those multiple, conflicting agendas sound familiar?

Once I discovered it and gave it specific language, everything clicked.

I can help you reach that level of clarity.

When you’re ready to discover your genius, here’s how I can help you:

1. Genius Talent Discovery. Are you ready to discover your hidden superpower? Join today and embark on a transformative journey.

2. 1:1 CEO Coaching. Schedule a no obligation first session to find your superpower, connect with your highest ROI activities, and succeed with less effort and stress.

3. 3:1 CEO Coaching. Embark on a transformative journey toward realizing your limitless capabilities, partnering with two other CEOs. Learn and grow together.

Go forth and scale,

— John Hittler